I’m Sarah, a copywriter and content strategist
After spending 8 years working at a top digital marketing agency, I decided to go it alone and so, The Typed Word began. I wanted full control over the work I produced and to build my own client list.
Having worked with a range of brands that sell anything from home interiors and insurance to contraception and food supplements, I can create content that connects you with your audience, improves your site visibility and achieves your goals.
Increase your site visibility
Well-crafted website content helps to build trust, not just with Google but your users too, improving search engine rankings and attracting organic traffic.
Boost conversions
Build trust, answer your audience’s questions, and guide them towards taking action, all through your website content.
Get more leads
When your website copy is up to scratch, you can more easily guide the buyer through their journey, resulting in more leads.
Industries I’ve worked with
The beauty of agency experience is change. One day I’m writing about boilers, and the next, pets. I’ve worked for big clients with vast websites and smaller clients who initially had no blog in sight (until I came along).
I specialise and have most experience in the following topics:
Insurance
I’ve mostly written for home, car and business insurance, covering excesses, premiums, acts of God, and more. My experience can be adapted to almost any product type.
Women’s health
From the contraceptive pill and fertility treatment to periods and vaginal health, I’ve written copy that women understand and relate to.
Heating systems/energy
It’s a niche topic, but one I’m very well-versed in. I created an entire blog for a boiler manufacturer that still brings in more traffic than their product pages combined.
My copywriting services summed up
I offer a few different services, and these are completely flexible, made to suit you.
Website copywriting
To look professional, it’s imperative that your website copy is up to scratch. This kind of content includes product descriptions, sales copy, landing page copy, category pages, and more.
Blog post content
The natural content a blog contains can bring more users to your site, increasing your sessions and visibility, and this kind of informational copy is essential to build trust with Google.
SEO content strategy
Before I can write, I need a strategy. Keyword research, competitor research and industry research can all be completed before I decide what content your site really needs.
Copy improvement
Already have a decent bank of blog articles or plenty of web copy? I can improve the content that you already have on your site to tidy it up, make it flow better or even improve conversions and leads.
A website tidy up
My website admin service is designed to take care of all those ad-hoc website tasks that can pile up, fall off the to-do list, or simply take more time than you’ve got to spare.
What are you waiting for?
Ready to take the next step?
I take the time to understand your brand, your target audience and your tone of voice to provide the quality content that feels like ‘you’.
Explore my blog
What pages does your insurance website need and why?
If you work in insurance, then you already know that trust[…]
How clearer policy wording can reduce customer complaints
If there’s one thing a business is used to, particularly an[…]
My clients
Contact me
You can email me on sarah@thetypedword.co.uk to get the ball rolling and discuss what you need. Alternatively, ring me using the number below or fill in the form.