SKU Society
SKU Society got in touch as a brand new food and drink online directory, a place where brands and potential investors could discover other food and drink brands.
I was in charge of their ‘category breakdown’ pages, creating copy that explored the wider food/drink industry and where it could be headed in the future, such as this one about baking mixes. I also wrote snippets for each of their brand pages.
What they wanted
The brand wanted to grow their presence online and make their directory more visible by adding quality content.
What I delivered
In the few months I worked for SKU Society, I first delivered a competitor research document to check what content they needed to match their competitors’ sites. I then delivered more than 25 brand pages and 5 category pages.
What SKU Society said
Sarah has been an absolute pleasure to work with! We initially hired Sarah for 2-3 market research and article writing projects, and due to her professionalism and high-quality work, we expanded the project to include 20 articles. Her communication was excellent, and she consistently delivered her work on or ahead of schedule.
When we need more articles, we will definitely be hiring Sarah again.
Dorne McLoughlin, Partnership Development Manager at SKU Society
TRIP
When I started writing content for TRIP, they weren’t as well known as they are today. Their website was new and they were after some quality blog content that could improve their site visibility and drive more organic traffic through.
Articles like this one saw great success and it still holds the top positions for multiple keywords, such as ‘how much CBD oil should you add to your coffee?’.
What they wanted
The brand’s main priority was to see natural keywords appearing on the first page of Google, including ‘do CBD drinks work?’ and ‘are CBD drinks legal in the UK?’.
What I delivered
After a few weeks of creating content for the site’s blog, they had 20+ keywords ranking on page 1 and the traffic was steadily increasing.
Perhaps you have a food or drink brand and need to use my copywriting services to create enticing web content or some informative blog content. Maybe you’d like me to do some competitor analysis and discover how you can match (and beat!) your competitors.
I’d love to help, so don’t hesitate to contact me via email and we can have a chat about your requirements.