Sometimes, your website doesn’t need a full rewrite, just a thoughtful refresh. If your content feels a bit stale, isn’t ranking as well as it used to or simply isn’t converting, I can help breathe new life into it.
Through content auditing and SEO-driven updates, I’ll help you turn underperforming pages into high-value assets that work harder for your business. These pages can bring in more revenue or more organic traffic, benefiting you and your business.
My content improvement services
Over time, web content can become outdated, irrelevant, or simply invisible to search engines. Google favours fresh, helpful content, and if your site hasn’t had a tidy-up in a while, chances are it’s not reaching its full potential.
This service is about improving the existing content on your site to boost traffic and conversions. How do I do that? By completing the below:
Content audit
I can look at certain pages or the site as a whole to identify what’s working, what needs tweaking, and what might be holding you back.
Starting at £200
Competitor Analysis
I’ll review what similar businesses are doing, including content they’ve created, where they’re ranking, and where you can improve your content to match.
Starting at £280
Here’s how I typically approach a content refresh project:
Content audit
I’ll review your existing pages or blog posts to identify what’s working, what needs tweaking, and what might be holding you back.
On-page optimisation
I’ll check keyword usage, structure, meta data, internal linking, and more, making sure each page is primed for search engines.
Tone and clarity
I’ll refine the language to ensure your messaging is clear, compelling, and aligned with your brand.
Conversion analysis
Where relevant, I’ll look at ways to improve calls to action, user flow, and page structure to help turn more visitors into leads or sales.
Whether it’s a few core pages or a full site review, I’ll help you get more value from what you’ve already got.
Why refresh your existing content?
Over time, web content can become outdated, irrelevant, or simply invisible to search engines. Google favours fresh, helpful content, and if your site hasn’t had a tidy-up in a while, chances are it’s not reaching its full potential.
By improving what’s already there, you can:
- Improve your search rankings
- Increase traffic from Google
- Strengthen your brand voice and clarity
- Boost user engagement and time on site
- Convert more visitors into customers.
Sometimes it’s not about starting from scratch, but about making your current content work smarter.
Is this the right service for you?
This service is ideal if:
- You have content that once performed well but has slipped down the rankings
- Your website hasn’t been updated in a while
- You’re getting traffic, but not many enquiries or sales
- You’ve recently rebranded and your tone of voice needs adjusting
- You want to maximise the SEO value of your current site before creating new content.
Not sure what shape your content is in? I can carry out a mini audit first and let you know what I recommend.
How the process works
Initial chat
We’ll start with a quick consultation so I can understand your goals, target audience, and which pages you’re most concerned about.
Audit and analysis
I’ll review your existing content, including web copy and blog copy (as well as that of your competitors if needed), run SEO checks, and make notes on what can be improved.
Content updates
I’ll get to work rewriting or refining the content, optimising for keywords, clarity, and conversions. If you’d prefer to implement the changes yourself, I can provide detailed guidance instead.
Review and feedback
Once the updates are complete, you’ll have a chance to review everything and request any tweaks. I want you to be 100% happy before anything goes live.
FAQs about content improvement
1. How do I know if my content needs updating?
If your rankings are dropping, bounce rates are high, or your message no longer feels accurate, it’s likely time for a refresh. I can take a look and give honest feedback before we begin.
2. What if my content is already ranking well?
If something’s working, I won’t mess with it unnecessarily. But even high-ranking pages can benefit from small updates to maintain or improve their position.
3. Do you just rewrite the content, or are there SEO elements involved too?
Both. I’ll weave in relevant keywords, improve metadata, optimise headings and internal links, and suggest technical improvements if needed.
4. Can I choose which pages you work on?
Of course. You can select specific pages or ask me to audit your whole site and highlight the top priorities.
5. What’s the difference between this and new content creation?
This service focuses on enhancing existing content rather than creating brand new pages. If you need additional content as well, we can combine services.
6. Will this help me get more leads or sales?
That’s the aim. By improving clarity, relevance and visibility, well-optimised content can guide more people towards making an enquiry or a purchase.
7. How often should I refresh my content?
For key pages (like services or landing pages), every 6 to 12 months is a good benchmark. Blog posts may need updates yearly or when the information changes.
8. How much does this service cost?
There are a lot of elements mixed into this service, so it depends on your existing site and the content that’s on there, as well as how much I’ll be changing. Competitor analysis starts at £280 and a content audit (for up to 5 pages) starts at £200.
Get more leads and sales, starting today
Let’s turn your existing content into something that truly performs.