Content Strategy Archives - The Typed Word

Writing on a whiteboard laying out a content and video strategy

30.08.2025

What are the differences between copywriting and content strategy?

It’s a question I’ve seen and heard a lot recently, and given that I offer both services, I thought it was time to discuss[…]

07.03.2025

How I did a content audit on my home interiors blog

I’ve run my home interiors blog for around 8 years now, and in that time I’ve published 600+ blog posts. It’s getting to a[…]

A flat lay image of a marketing strategy document and laptop

20.02.2025

How to create a content strategy that works for your business

I love content strategy. In fact, it’s one of my favourite parts of being a copywriter (although maybe it doesn’t come under the ‘copywriter’[…]